is local seo worth it?

For insurance agents, SEO is essential. Small insurance agencies can rank on Google local listing and compete with other local agencies and national brands. Companies like Allstate, Geico, State Farm, and Progressive without spending fortunes, it’s not impossible but it’s not easy Google will give you the same opportunity as the big box companies that spent tons of money and have in house dedicated team

Insurance is fiercely competitive, online and offline. Your competitors all want your customers. But you can expect organic leads to come in from your SEO efforts to your website. It just takes time and specific expertise.

Local search is powerful for any small businesses: 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your insurance business to stay relevant.
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas

The Benefits of Local SEO

The most obvious benefit to search engine optimization in general is the ability to increase your rankings in Google search and other search engines. All businesses– local or otherwise– crave that # 1 spot because they then have the best chance of attracting new website visitors.

But there are many other benefits to local SEO:

• Higher rankings in Google search means more foot traffic to your physical office/storefront.
• Local SEO helps increase online visibility so you get noticed by new customers.
• Google Maps and Google My Business optimization can generate more direct calls, leads, and sales.
• Optimizing your website for localized terms means you attract targeted traffic and better leads.
• Citation building (a local SEO practice) increases website authority and rankings.
• Reputation management can increase brand awareness and attract new business opportunities.
• Content marketing and blogging can attract more website visitors and build brand trust.
• Website optimization can improve your conversion rate, turning more visitors into paying customers.

These benefits of local SEO can all make a huge difference when it comes to your business’s online visibility– attracting new customers in-person and through your website. And the good news is that you can tap into this potential by implementing local SEO best practices.

How does local SEO work?

If you optimize for local searches, you focus on letting Google know– through all kinds of signals– that your business is located in a certain area and wants to be found by customers in that area. Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. This allows you to create local landing pages and help people find your shop with a store locator on your website.
But ranking for local searches requires more than optimizing just your website. One of the first things you should do is create and add all relevant details to your Google My Business account. In addition to that, putting some effort into getting industry-relevant and local links can help. Like a local social media strategy, citations and even word-of-mouth and print brochures contribute to local SEO If you want to dive into these topics, we highly recommend reading our series on local SEO.


Author Since:  02/12/2021